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Posts Tagged ‘Jeff Bezos’

Five Things Jeff Bezos Can Do to Upgrade The Post and Win Over Its Readers

In Blog on August 7, 2013 at 5:40 pm

Dear Mr. Bezos,

Since you’ve paid cash ($250 million) to buy The Washington Post, I’m assuming that you can afford to spend a bit more to enhance your property. Think of these suggestions as adding a new wing to your DC pied-à-terre. I believe they will actually make The Post more attractive to its readers, and since you say you are all about pleasing the customer, they might appeal to you.

Restore The Post’s ombudsman. Last  April, The Post discontinued its ombudsman position. That was a short-sighted move.  You can reverse this decision.  The Post needs an independent and wise journalist to look over its shoulder and assess its performance. An ombudsman is the paper’s conscience and its customer service rep, the person who can respond to reader concerns and complaints in a thoughtful, meaningful way. And if you do take this suggestion, hire someone feisty and brave, like The New York Times’ Margaret Sullivan.

Hire more copy editors. As a reporter, I always resented editors for getting in my way. They do, and they should.  The good ones ask the right questions, guard the grammar, spot errors, and help shape stories. After waves of buyouts, you can see The Post has suffered from an editor shortage. Stories often are pointlessly long, lack focus, and leave readers frustrated for lack of basic information. Don’t take my word for it.  Read the corrections page each day, and the “reader’s comments page” on Saturday.

Beef up the Health-Science section. The Post Health section used to be plump with solid health journalism. Now it is thinner and a mishmash of health and science news, often snatched from wire services. Surely, an aging population of wealthy readers is pretty obsessed with health news.  Give them better, more comprehensive coverage from health journalists.  If you don’t want to staff up, give more in-depth assignments to free-lancers. Medical Mysteries is one feature that is a winner for the section, but it needs more heft.

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